DIRECT MAIL

The heart of our operations is our Variable, four-color Direct Mail. We can handle most print and package types, quickly, efficiently, and accurately; including envelopes sized from 3 x 6 to 10 x 13. We place special emphasis on our ability to perform jobs with matched personalization. This provides a personal look that increases response rates (in comparison to standard window envelopes).

The possibilities are virtually limitless:

• Personalized material on both sides simultaneously
• A database feed for individualizing different scripts and offers

Our creative mail programs and solutions often take advantage of enhancements such as incentives that can make a significant impact on results. We develop integrated cross-media that produces the greatest impact. We adjust to the market to capitalize on trends and opportunity while providing the prospect with a relevant and timely incentive offer.

Our mail programs and services combine all the elements required for a successful marketing campaign:

• The Right Audience – we work closely with our clients to identify demographics and ensure we are speaking to potential buyers.
• An Appealing Look – the package needs to entice the individual enough to get them to open it.
• Heightened Awareness – all programs are designed to be integrated in any combination. For example, use of our PerfectCall product will inform the client that important information is on its way. This increases response rates and lowers acquisition costs.
• Fulfillment – our incentive affiliate is exceptional at customer service as shown by their successful record of accomplishment.

LIVE CALL CENTER

We gather market intelligence through phone communication with prospects and customers. This not only increases customer satisfaction and loyalty, but also increases closing ratios and gross profit.

The Customer Interaction Center (CIC) is responsible for processing all live inbound/outbound phone calls and surveys. These calls are fundamental for interactive retention and follow-up programs like our Virtual Business Development Center - an unbiased, third party, turnkey telephone survey and follow-up system that gives you accurate feedback of your customers’ experiences with your company.

Using our Live Call Center for your direct marketing campaigns means there is no expensive hardware, software or additional personnel for you to acquire. All you need are your existing PC’s and standard Internet access. Survey results are immediately available on the web any time of day or night.

POWpages – the only direct-mail-to-web lead generation and recruiting program in the market today – and you can only get it from RME!

POWpages, or Personlized Offer Webpages, combines the accuracy of creative direct mail with webpages that highlight, track and report every move your prospect makes online!

Here’s how it works.

1. Select your prospect list criteria
2. A creative direct mail piece is sent to each prospect with a unique web address – that is personalized with their name! (www.powpages.com/john.jones)
3. When a prospect visits their personalized Website, our POWpage reporting engine immediately captures their arrival and begins tracking their activity throughout the site.
4. Your prospect knows they are in the right place because their NAME appears throughout the site and they are greeted with a variety of audio, video and flash animation highlighting your company, product or service.
5. When the prospect leaves the site, you’ll receive an email notifying you if the prospect wants more information.
6. In addition, you’ll have access to the POWpages web-based reporting system that displays the number of HOT and MEDIUM leads and a variety of reports and excel download options.

POWpages can do what no other website or “web-tracking” service can – tell you the NAME of every visitor to the site and what they are REALLY interested in!

POWpages put the NAMES behind the numbers! Can you afford NOT to take advantage of this powerful, unique and proven-effective direct-mail-to-web prospecting program?

CALL IQ

Call IQ is the most comprehensive Call Measurement / Call Tracking platform in the industry. Call IQ is designed to help track advertising dollars. With Call IQ, you will know exactly which promotional efforts are generating results, which in turn will help save and gain capital.

Features of Call IQ:

• Various Packaging for everyone's "special" needs
• Automatic Number Identifier (ANI)
• Address Capture
• Forwarding Alternate Phone Number
• Missed Call Notification Email
• Ad type defined for easy tracking
• Charts and Graphs on website to show ad productivity
• Online call recordings
• Call journal that allows you to enter notes and follow-up
• Assign call ratings
• Call Routing

VOICE BROADCAST

Voice Broadcast is a system that sends pre-recorded messages to a pre-sorted list of phone numbers. If the call is received by an answering machine, the voice broadcast system then leaves a recorded message designed to sound as if a “live” person left it. If the system detects a live pickup, it can either ask the person to remain on the line for a pre-recorded message or simply disconnect.

In essence, Voice Broadcast allows you to send thousands of “personally” recorded messages to your customers and prospects in a matter of hours.

PerfectCall™ Voice Broadcast includes:

1. Machine Messages - delivered to answering machines.
2. "Live" Messages - delivered to “live” people. These messages announce that they were previously recorded.
3. Zero Transfer - delivered to “live” people who can then transfer that call to your operators or call center.
4. IVR Transfers – effectively process and transfer inbound phone calls to a live representative or directs the caller through an interactive survey used for building a database of customer profiles.

Voice Broadcast messaging increases the prospect’s awareness of an upcoming event or mail delivery to help maximize response rates and ensure program success.

INTERACTIVE VOICE RESPONSE (IVR)

IVR stands for "Interactive Voice Response." The IVR phone system uses pre-recorded messages and interaction from the caller’s telephone keypad to steer a transaction. The system can guide the caller through a survey or connect them to the right department or person based on answers they provide.

CD-ROM

The CD-ROM is a highly effective platform for sponsors to deliver rich media sales presentations, product demos, employee training, video interviews, and digital samples directly to a specific target market with trackable results. DME uses interactive CD-ROM delivery to revolutionize the direct mail industry by combining the best benefits of television, direct marketing, and the Internet in one user-friendly package.

Clients can also present fresh and up-to-date information to customers and prospects via CD-ROM because the CD interfaces directly with the Internet. That means that variable or time-sensitive content can be delivered from a hotlink on the CD to a web page that can be quickly changed or updated.

Every type of message and medium can be included on a CD-ROM, from static graphics, text, and PowerPoint presentations, to more dynamic content like video, animation, music, and audio clips – even web pages. CD-ROMs can also utilize Video Hosts to explain navigation and direct viewers to the most important products and messages.

In addition, all CD-ROM usage can be tracked over the Internet to reveal which recipients viewed it and exactly what sections interested them. If the CD-ROM is made available at an event, convention, or retail outlet as give-a-way item, our clients will be able to get the contact information of every user who puts that CD into their computer.

BROADCAST EMAIL

Broadcast Emails are marketing messages sent out via the Internet to a targeted opt-in list. This vibrant medium takes the best of direct mail and provides it electronically (often with audio and/or video) directly to customers in a more cost effective and efficient manner.

Although they may look flashy, these messages are still small enough to deliver over the Internet without a long download.

Broadcast emails are delivered by the viewer's regular email program. When they click on the email, the message appears. There are no self-running programs or files attached. Instead, the email actually loads the message from a website, using either HTML or streaming Flash, which loads quickly. That makes the actual email small and easy to open.

Not only are Broadcast Emails an efficient and economical way to utilize marketing dollars and reach a large audience, but the feedback is immediate.

Note: Our email blasts are not considered SPAM! We have taken great steps to obtain special bonding and licenses so that we may provide this service to our clients.

INTEGRATED SURVEY

Our integrated online surveys are tailored to gain useful information about the targeted audience. Two of its many useful possibilities include pre-qualification of a prospective customer, and data gathering to gain better understanding of demographics. The short set of questions provide a better understanding on prospect position and the results are all trackable online in real time via a password-protected website.