At RME, we take campaign analytics and tracking incredibly seriously. Professional direct marketers know that the more closely you track a campaign, the more insight you can gain. Ultimately, you can then use this insight to optimize and improve future campaigns. This is why we developed an in house tracking engine for our TalkingMail campaigns. This is why we’ve been on the leading edge of the United States Postal Service’s Intelligent Mail Bar Code implementation. We even use QR Codes as another unique tracking element. This allows us to provide robust campaign analytics and tracking information. Arming our clients with powerful data that can be used to trigger campaign activity, or refine their next campaign.
To learn more about RME’s campaign analytics and tracking capabilities, contact one of our marketing representatives today! 1.800.795.2773